Sendinblue

by Sendinblue

     4 / 5 190 reviews

Free Trial Free Demo Pricing

Who Uses This Software?

We offer cloud-based email marketing and marketing automation tools to 60,000+ growing companies around the world

About Sendinblue

SendinBlue empowers businesses to build and grow relationships through marketing automation, email campaigns, transactional emails and SMS messages. What makes us different? SendinBlue is powered by our world-class customer happiness team and we offer pricing plans guaranteed to make you smile. Our platform combines a robust suite of services within a single, user-friendly solution. Happy Sending!

Review This Product!

A great email marketing automation tool

Nov 11, 2016

Abigail N.

Social Media Specialist

Architecture & Planning, 11-50 employees

Used the software for: Less than 6 months

Source: Capterra

4/5

    

Overall

     4 / 5

Ease of Use

     4 / 5

Features & Functionality

     5 / 5

Customer Support

     5 / 5

Value for Money

Likelihoodto Recommend:Not
LikelyExtremely
Likely

Pros: To me the pros are: Free 9000 monthly email send Amazing email automation for email courses etc. Fast and helpful customer support Responsive email template: I tested the emails on my PC, tablet, kindle tablet and phone and it looked great.

Cons: After I created my email course I received no notification to let me know if someone had signed up to my course or if they had completed the course. I contacted customer support and was told that they didn't have such option on their platform yet so I'll have to manually track my subscriber activities through the contacts section and automation log.

I wish the signup form were as fluid and fully customizable as MailChimp's especially the ability to use an image as the header of a signup form.

Overall: I use the SendinBlue free plan that allows me to send 9000 emails monthly. I rely on SendinBlue solely for their automation feature (PS: It's still in Beta).

It's rare to find a free email marketing service that offers automation which was the reason why I signed up for SendinBlue. I still use MailChimp but I'm starting to find myself using it less than I did before SendinBlue.

I used the automation to create a free 5-day email course. The path was simple: Visitor fill form on my website added automatically to a list wait two minutes send welcome email + course brief wait five minutes send day 1 of email course wait 23 hrs send day 2 wait 22 hrs send day 3 (etc...) 

It was simple to do, all I had to do was create the templates for each email and select them when creating the workflow and tada my course was good to go. I had to validate my account by answering a few questions such as where I got/will get the emails on my mailing list from.

Once I sent them a link to the sidebar and fly-in widget on my website for the email course, to prove that I wasn't spamming anyone or buying lists, my account was validated.

I wasn't happy that SendinBlue doesnt have a direct integration on Facebook, to include a tab for getting fans to subscribe, so i contacted them on facebook and they replied with a solution.

Recommendations to other buyers: There are several free email markting softwares in the market such as Mailchimp, Targethero, and benchmark. I'm sure there are more out there but these are the ones i've used. I think choosing an email marketing software depends ont he features you need, I need drip campaigns hence Sendinblue is the best option to me.

Vendor Response

by Sendinblue on December 15, 2016

Hi Abigail,

Thank you for taking time to share such detailed feedback about your experience with SendinBlue -- it's so helpful to learn from our users!

I'm glad to hear that SendinBlue has been a good overall fit for your needs, and we appreciate that you've been in touch with our team so that we can better understand your needs and provide solutions wherever possible. :)

I did want to let you know that we have a new tool available in Automation that might be helpful as you monitor your contacts' progress through your course.

We recently released a new feature that will allow you to BCC yourself on messages sent via Automation, as shown here: 
https://drive.google.com/file/d/0B8234zUOM-SJSkhyam5KTC1wQjQ/view.

I hope this information is helpful, however please don't hesitate to contact our customer care team (contact@sendinblue.com) if you have any questions. We'll be glad to help!

Best, 
Erin 
SendinBlue

Excellent Email Marketing Tool

Nov 03, 2016

Miguel P.

Owner

Marketing and Advertising, 1-10 employees

Used the software for: 2+ years

Source: Capterra

5/5

    

Overall

     5 / 5

Ease of Use

     4 / 5

Features & Functionality

     5 / 5

Customer Support

     5 / 5

Value for Money

Likelihoodto Recommend:Not
LikelyExtremely
Likely

Pros: The Costumer Support

Cons: You cannot send a text explaining something, in the email test.

Overall: I think SendInBlue is an excellent tool for use in Email-Marketing. 

Its very user friendly and it has all the important features you need to do a good job in managing the newsletters. But for me, the most important point is the Customer Support: is AMAZING! 

They really do an effort to help you in all you ask. 

If you have to choose an Email marketing tool, SendInBlue is the one to choose!

Vendor Response

by Sendinblue on December 15, 2016

Hi Miguel,

Thank you so much for taking time to share your experience with us! I'm so glad that SendinBlue has been a good fit for your needs so far. :)

Our team is always working behind the scenes to grow our tools with new features and improved designs, so that we can give our users the best experience possible. I¿ve shared your suggestion for improving the Test Emails with our team, so we can consider this in our upcoming updates.

If you run into any questions, or would like to share additional feedback with us, please don't hesitate to contact our customer care team. You can reach us anytime at contact@sendinblue.com -- we'll be glad to help!

Thanks for using SendinBlue!

Best, 
Erin 
SendinBlue

I would like to relay on you!

Nov 03, 2016

Maciej C.

IT Director

Internet, 11-50 employees

Used the software for: 1-2 years

Source: Capterra

4/5

    

Overall

     3 / 5

Ease of Use

     5 / 5

Features & Functionality

     3 / 5

Customer Support

     3 / 5

Value for Money

Likelihoodto Recommend:Not
LikelyExtremely
Likely

Pros: - transactional emails 

- sending campaigns

Cons: - sms is too expensive (at least for Poland)

Overall: For me and my company the high availability is very important. Generally our experience is good with you guys, you offer great products, but sometimes we have to get in contact with you to solve some connection issues or deley problems. Getting in touch is also quite difficult, you don't offer any emergency phone number to contact you in some emergency cases, email respones are slow.

We had situation that we had to switch to Google mail for our transational emails, but that was few months ago. Since few months everything works fine and we are happy to use Sendinblue.

Keep doing what you are doing!

Recommendations to other buyers: - emergency phone line

Vendor Response

by Sendinblue on December 15, 2016

Hello Maciej,

Thanks for taking time to share your experience with us. We're glad to receive your feedback, so that we can continue improving our service.

Our team is always working to enhance our platform, so that we can give our users the best experience possible. I¿ve shared both aspects of your feedback with our improvements team, so we can incorporate those into our upcoming updates.

If you run into any questions, or would like to share additional feedback with us, please don't hesitate to contact our customer care team. You can reach us anytime at contact@sendinblue.com -- we'll be glad to help!

Thanks for using SendinBlue!

Best, 
Erin 
SendinBlue

Buggy HTML compose interface and lack of support for mobile left us wanting

Jan 05, 2017

David H.

Co-Owner

Food & Beverages, 11-50 employees

Used the software for: 6-12 months

Source: Capterra

4/5

    

Overall

     4 / 5

Ease of Use

     3 / 5

Features & Functionality

     4 / 5

Customer Support

     4 / 5

Value for Money

Likelihoodto Recommend:Not
LikelyExtremely
Likely

Pros: Pricing, very competitive 

Beautiful, well integrated with email acquisition

Cons: Buggy editing window often required lots of page refreshes/work arounds

Overall: First, great ability to manage multiple lists, and focuses attention on the acquisition of emails without manual entry. Much better pricing than other software depending on your sending habits.

Second, Oftentimes I would have to "save as draft" and go back and edit or duplicate from an existing email because the HTML editing interface would crash. Combined with the inability to do anything from mobile meant it was hard to get out important announcements about events and other happenings on short notice. Maybe not really its strong suite, so still giving 4 stars for overall excellence.

Recommendations to other buyers: Don't try to use mobile or use it on the spur of the cuff, much better for automated campaigns for an online reseller or someone else with a lot of IFTTT type triggers

Vendor Response

by Sendinblue on January 06, 2017

Hi David,

Thanks so much for sharing your experience!

We appreciate feedback from our users, especially on areas we can improve to better serve your needs. Whenever a bug is mentioned, we like to investigate and troubleshoot for any improvements that may be needed.

SendinBlue's tools are built and optimized to function at 100% usability from Chrome and Firefox browsers for the most robust experience.

If you were experiencing buggy behaviors with any of our tools in Chrome or Firefox, we would welcome any additional information you can share about your experience so that these can be resolved. Would you be open to emailing our customer care team at contact@sendinblue.com to share more details?

We also appreciate your feedback about your desire for a mobile platform. We will share this with our improvements team for future consideration.

Thanks in advance! We appreciate you giving SendinBlue a try.

Best, 
The SendinBlue Team

Good choice when Mailchimp became too expensive for your size

Oct 26, 2016

Luuk d.

CEO

Banking, 1-10 employees

Used the software for: 6-12 months

Source: Capterra

4/5

    

Overall

     3 / 5

Ease of Use

     4 / 5

Features & Functionality

     5 / 5

Customer Support

     4 / 5

Value for Money

Likelihoodto Recommend:Not
LikelyExtremely
Likely

Pros: It's cheaper than Mailchimp for our list size.

Cons: The campaign editor is glitchy. I addressed the issue but the devs had other priorities than details (understandably). 

The API doesnt support server-side double-op-in subscriber registration, but is overall easier than Mailchimp's.

Overall: We grew a lot on Mailchimp and it became too expensive for us. We found Sendinblue and it worked well enough for our needs. It has a functional campaign editor that is a bit glitchy and not as polished. But usable enough!

Their API (we use the Ruby gem) is simpler to use than Mailchimp with on feature clearly lacking: we cannot register our subscribers server-side AND send an opt-in.

Vendor Response

by Sendinblue on December 15, 2016

Hi Luuk,

Thanks for taking time to share your experience with us! I¿ve shared your feedback about the email builder with our team, and I'm happy to confirm that we already have some great improvements coming very soon!

SendinBlue API users who would like to implement a double opt-in process have a couple of handy options for achieving this functionality:

1. SendinBlue Automation can be used to build a double opt-in process, using the workflow in this post: https://help.sendinblue.com/hc/en-us/articles/211244629.

2. Alternatively, you could use the current API functionality and follow a similar logic as described in the Automation post above.

I hope these suggestions are helpful, however if you run into any questions, or would like to share additional feedback with us, please don't hesitate to contact our customer care team. You can reach us anytime at contact@sendinblue.com -- we'll be glad to help!

Thanks for using SendinBlue!

Best, 
Erin 
SendinBlue

Excellent Bulk Mail Provider

Oct 26, 2016

Terry W.

Source: Capterra

5/5

    

Overall

     5 / 5

Ease of Use

     5 / 5

Features & Functionality

     5 / 5

Customer Support

     5 / 5

Value for Money

Comments: Send in Blue are excellent bulk email providers, combining common sense with high standards and the sort of value for money that to my knowledge is not available in the industry with any other organisation even approaching this level of quality and service. I must admit I was surprised that they don't offer an im support service, which is pretty common in the industry, but they do respond pretty quickly on email.

I did also tell them that I feel they should let new clients know more about their procedures, since I was horrified that my first send hung at 500, having used previous providers where sends just hung and didn't get any further due to technical problems with their systems. It wasn't a problem in this case. They have a standard procedure of halting the send at 500 to check the stats are OK before completing the send. But I did suggest they should tell people that! However it's an assurance that the company is ensuring the continued quality and credibility of its system, which is important for all its clients. And I do believe they are a listening company, so hopefully they will tell new clients more about their procedures.

These are hardly major issues though. This is an excellent service and would be difficult to better at any price, and certainly at the prices being charged by Send in Blue.

Vendor Response

by Sendinblue on December 15, 2016

Hi Terry,

Thanks for sharing your review about SendinBlue! We appreciate your feedback and are glad to hear that our tools have been a good fit for your needs so far.

Indeed, we do read every piece of feedback, and will do everything in our power to improve based on what¿s shared with us!

If you run into any questions, or would like to share additional feedback with us, please don't hesitate to contact our customer care team. You can reach us anytime at contact@sendinblue.com -- we'll be glad to help!

Thanks for using SendinBlue!

Best, 
Erin 
SendinBlue

An excellent low cost alternative to Mailchimp!

Nov 15, 2016

Paul V.

Head of Technology and Media

Higher Education, 11-50 employees

Used the software for: Less than 6 months

Source: Capterra

4/5

    

Overall

     4 / 5

Ease of Use

     4 / 5

Features & Functionality

     4 / 5

Customer Support

     5 / 5

Value for Money

Likelihoodto Recommend:Not
LikelyExtremely
Likely

Pros: Good interface, no limit on the number of email addresses - a good alternative to Mailchimp's subscriptions-based pricing.

Cons: The Email designer interface isn't quite as easy to use as Mailchimp's, but it's not a terrible interface by any means.

Overall: We took up Send in Blue after working with Mailchimp for about three years. We had no issues with Mailchimp aside from the cost and the fact that it wasn't based in the EU, which after Safe Harbour was abolished and due to Mailchimp being base in the US, made it a service which breached Data Protection guidelines for Academic Institutions. SendinBlue offers most of the features offered by Mailchimp, and its automation feature in some ways is superior to Mailchimp's. The only issues we came across were to do with the Email design interface - ok, but not quite as polished as Mailchimp's. Also, the Transactional Email API, although good and less expensive than Mandrill, wouldn't work with our in-house CRM (more a limitation of the CRM than SendinBlue, but still an issue). It's that limitation which prevented me from giving SiB 5 stars.

Overall, and despite those minor gripes, SendinBlue is an excellent service that I have no problem in recommending to others.

Recommendations to other buyers: Seriously consider this if you're thinking of using Mailchimp, or moving away from Mailchimp.

Vendor Response

by Sendinblue on December 15, 2016

Hi Paul,

Thank you for taking time to share your experience with us! I'm very glad to hear that SendinBlue has become an overall good fit for your needs.

We also greatly appreciate you letting us know about the areas where improvement would be helpful for you. Our team works actively to incorporate feedback like yours into into our updates!

If you run into any questions, or would like to share additional feedback with us, please don't hesitate to contact our customer care team. You can reach us anytime at contact@sendinblue.com -- we'll be glad to receive your feedback and offer help!

Thanks for using SendinBlue!

Best, 
Erin 
SendinBlue

Good for small budget

Oct 27, 2016

Tim R.

Source: Capterra

4/5

    

Overall

     4 / 5

Ease of Use

     4 / 5

Features & Functionality

     4 / 5

Customer Support

     4 / 5

Value for Money

Likelihoodto Recommend:Not
LikelyExtremely
Likely

Pros: Fairly easy to use, but not the most intuitive.

Cons: Some of the features are either hard to figure out or do not work. The double opt-in email has a field for the name of the person but that does not work

Overall: This is an easy to use system for acquiring subscribers and adding them to campaign lists. We use it on a WordPress installation and it works quite well. It is simple to find a user to edit or delete and you can delete from a single list or from your entire database.

If you find the need to use the SMTP feature of the WordPress plugin, AND you need to use another email send plugin of some kind, you will likely have a conflict.

Recommendations to other buyers: Work on the wordpress plugin to make it play nice with other email plugins.

Vendor Response

by Sendinblue on December 15, 2016

Hi Tim,

Thanks for taking time to share your experience with us! We appreciate your feedback about the WordPress plugin, and will share this with our team.

I noticed that you had a challenge with personalizing your double opt-in email template, and I would like to offer some resources that may be helpful for you.

The first post explains how to setup and name columns in your email list, such as those for storing the your contacts¿ names: 
https://help.sendinblue.com/hc/en-us/articles/209499605

The second post covers how to personalize different elements of your email, including the subject line and message body with fields like first name: 
https://help.sendinblue.com/hc/en-us/articles/209553585

If you¿ve completed the steps shown in both posts and are still experiencing issues, there¿s likely an issue that our customer care team should look into for you. You can reach us anytime at contact@sendinblue.com -- we'll be glad to help!

Best, 
Erin 
SendinBlue

Great value

Oct 26, 2016

Sean A.

Operations Manager

Printing, 1-10 employees

Used the software for: 1-2 years

Source: Capterra

4/5

    

Overall

     5 / 5

Ease of Use

     4 / 5

Features & Functionality

     5 / 5

Customer Support

     5 / 5

Value for Money

Likelihoodto Recommend:Not
LikelyExtremely
Likely

Pros: Price, Easyness to use

Cons: Not many third party plugins or apps support Sendinblue while they support MailChimp

Overall: Best price for what you get. The only thing I wish is that more third party plugins and applications incorporated Send in Blue, or ones made by you. I have a pop up download for a handbook on our site that requires an email to download. I had to do A LOT of manual tweaks to make that work on our site with your company, while mailchimp would have been very easy. But overall you offer the best price for what you get.

Recommendations to other buyers: None off the top of my head

Vendor Response

by Sendinblue on December 15, 2016

Hi Sean,

Thank you for sharing your review about SendinBlue! Hearing from our users is the best way for us to learn, and to improve our tools and your overall experience.

I¿ve shared both aspects of your feedback with our team, so we can work on improvements for future updates.

If you run into any questions, or would like to share additional feedback with us, please don't hesitate to contact our customer care team. You can reach us anytime at contact@sendinblue.com -- we'll be glad to help!

Thanks for using SendinBlue!

Best, 
Erin 
SendinBlue

Nice tool for marketing automation

May 06, 2018

Benjamin B.

 

Owner

Information Technology and Services, 1-10 employees

Used the software for: 6-12 months

Reviewer Source 

Source: GetApp

4/5

    

Overall

     4 / 5

Ease of Use

     4 / 5

Features & Functionality

     5 / 5

Customer Support

     4 / 5

Value for Money

Likelihoodto Recommend:Not
LikelyExtremely
Likely

Pros: SendinBlue is a nice tool for marketing automation, which is also available in several languages and covers most of the features you would expect from such a tool. In addition to that, it is also completely free of charge and makes email marketing a lot easier. I have been using it, after I had some issues with MailChimp and I was really surprised. These days, there are not a lot free tools around and this one is really great. Another good thing, worth to mention, is the excellent customer support. Their service staff does really everything, to please you and to help you with any questions or issues, you might have.

Cons: SendinBlue in its free version lacks some important features. For example, there is no social media support, unless you get one of the paid plans. For bigger businesses, the free plan with its limited email support might also be an issue. In addition, there is no plan, that offers unlimited emails.

Excellent E-Mail Marketing tool

Apr 27, 2018

Miguel B.

Founder

Marketing and Advertising, 1-10 employees

Used the software for: 2+ years

Reviewer Source 

Source: Capterra

5/5

    

Overall

     5 / 5

Ease of Use

     4 / 5

Features & Functionality

     5 / 5

Customer Support

     5 / 5

Value for Money

Likelihoodto Recommend:Not
LikelyExtremely
Likely

Pros: - excellent price 

- you pay the emails you send, regardless of the size of your email database 

- you have a lot of features, like the BIG players

Cons: - you cannot send a text with the TEST email. 

- you cannot have separated unsubscribe by the List.

Overall: One of the best e-mail marketing tool!!

Most intuitive Email + SMS campaigns platform

Oct 14, 2018

Giorgi G.

 

Lead Customer Care

Tobacco, 1-10 employees

Used the software for: Less than 6 months

Reviewer Source 

Source: Capterra

5/5

    

Overall

     5 / 5

Ease of Use

     5 / 5

Features & Functionality

     5 / 5

Value for Money

Likelihoodto Recommend:Not
LikelyExtremely
Likely

Pros: The biggest advantage of this platform is the integration between the SMS and email campaigns that can be run from within the system. While engaging with the target audience through these two channels - Sendinblue proved to be very effective platform. Furthermore, what I also love the most is the intuitive and vivid main interface that lays out all the necessary details you need about the campaigns. What's more, the platform has such good feature as intuitive email builder, unlimited contacts upload, automation, etc. Overall, it's very good tool to use, moreover, if you do this mixed (SMS+Email campaigns).

Cons: The only thing so far I disliked was re-activeness of the platform when it came to the point to send the emails. So, everything was ready and the platform then asked to verify the source of the email database. We do get it's totally right approach to avoid the spam databases, but we were totally mislead and basically were late to send out the campaign due to that. So, proactive messages about this while creating the campaigns would be good to have for other fellow marketers as we already learnt the lesson.

Overall: Overall, with the certain project, Sendinblue totally proved its effectiveness. We are happy to have it found out and that started using. So far, everything is working beyond expectations.

I recommend Sendinblue; it meets all of my needs and more.

Feb 15, 2017

Barry W.

Business owner

E-Learning, Self-employed

Used the software for: Less than 6 months

Source: Capterra

5/5

    

Overall

     4 / 5

Ease of Use

     5 / 5

Features & Functionality

     5 / 5

Customer Support

     5 / 5

Value for Money

Likelihoodto Recommend:Not
LikelyExtremely
Likely

Pros: The colour (it's blue). Ease of use, range of automations, great value, efficient delivery and great customer service. Plus, it integrates well with Wordpress.

Cons: I have found the template builder could use an 'idiot's guide', for me at least.

Overall: As my list grew Mailchimp was going to be too expensive for me. What clinched it was the accusatory style of their emails whenever they considered that unsubscribes from my wholly legitimate opt-in list suggested that I breaching their standards.

I evaluated Sendinblue over some months, and I'm really (no, REALLY) happy that I switched. Semdingblue is great value, flexible and does a lot more than I expected. I can automate things in my standard (cheapest) package, I get 40,000 emails a month, and when I've needed to contact them I have had amiable and informative personal responses, quickly, which has been so helpful. 

It took me a little while to get to grips with the Sendinblue template builder (hence 4 stars). This is probably due to my poor grasp of what I had to learn. I couldn't find instructions on a number of points so I had to work it out. 

I recommend Sendinblue as it looks like it meets all of my business needs and more.

Recommendations to other buyers: See 'cons' above. Some time ago I emailed twice and got helpful replies quickly, but the instructions for the template builder (short videos if I remember correctly) missed out things like formatting images and some of the other functions. My slowness may have been due to my unfamiliarity... but I had to work things out which put me off initially.

Great value. Shame the interface is rubbish. 

Jan 22, 2018

Rick S.

 

Copywriter

Used the software for: 6-12 months

Reviewer Source 

Source: Capterra

3/5

    

Overall

     1 / 5

Ease of Use

     2 / 5

Features & Functionality

     4 / 5

Customer Support

     5 / 5

Value for Money

Likelihoodto Recommend:Not
LikelyExtremely
Likely

Pros: The price. The drag-and-drop editor is really great, too. Apart from that it's difficult to find things to like about SendinBlue... The customer service team are helpful as they can be though

Cons: Where to begin.... the interface is awful, confusing, and makes you jump through far too many hoops to send an eshot and analyse the results. Worst of all the deliver-ability seems to be really poor.

Overall: Quick to start use, importing is easy. Very reasonably priced. Drag and Drop editor works well. The rest leaves a lot to be desired, sadly.

Vendor Response

by Sendinblue on May 24, 2018

Hello Rick and thank you for sharing your user experience while using our platform. I'm sorry to hear that you had issues with the deliverability and interface of our platform. Deliverability is only partially about your ESP's reputation and has as much or more to do with your content, and engagement history. Unfortunately, as an ESP we don't have control over either of those things. We can instead assist you in improving your deliverability by discussing the changes you can make to see improvement. Regarding Interface, this is something we're always working on improving. We're sorry to see that you didn't like our interface now, but we're open to hearing what you didn't like and how we can improve!

You can reach out to me personally by sending us an email to contact@sendinblue.com and including 'Mari' in the subject line so I know to grab your email personally.

Mari 
US Outreach Specialist 
SendinBlue Customer Care

Good software overall 

Oct 17, 2017

Antoine L.

Trafic Manager

Used the software for: 6-12 months

Reviewer Source 

Source: Capterra

4/5

    

Overall

     5 / 5

Ease of Use

     4 / 5

Features & Functionality

     4 / 5

Customer Support

     5 / 5

Value for Money

Pros: really easy drag and drop templates. Campaigns are easy to use and the dashboard is efficient. All the basics are implemented.

Cons: I can't find all the marketing automation I needed. Not as complete as some competitors such as Mailchimp.

Vendor Response

by Sendinblue on October 18, 2017

Hi Antoine,

Thank you for sharing your review and feedback about SendinBlue! We're glad to hear that many features are working well for you, and we'd like to learn more about the areas where we can improve. :)

If you're open to sharing more details, we would love to know:

- Which types of marketing automation could we add to help you get the most use from SendinBlue?

- Are their specific features we could add would help us serve you more completely (such as MailChimp)?

Please feel free to reply to this message directly, or you are also welcome to email us at contact@sendinblue.com with your feedback. If you email contact@sendinblue.com, please also mention this review and include a link so that we can connect your feedback. :)

Thanks for using SendinBlue!

Kind regards, 
Erin 
SendinBlue